Privacy Policy

*The use of this Privacy policy is for the following website property(s), all owned and operated by BroadWater, LLC:

EssentialCME

Patient privacy has a longstanding tradition in medicine. In fact, the Hippocratic Oath (which is sworn to by physicians around the world), is over 2000 years old, and contains very specific requirements about patient privacy.

BroadWater, LLC ("BW," "we" or "us") provides a variety of online services and products, including without limitation, subscription, newsletter, and update services ("Services"), to users and subscribers via e-mail and on Web sites throughout the World Wide Web, including the site you are currently on (the "Sites").  BW is strongly committed to protecting the privacy of your personal information, and providing a safe and secure environment for its users and subscribers.

THE PURPOSE OF THIS BW PRIVACY POLICY (THE "POLICY") IS TO HELP YOU UNDERSTAND THE KINDS OF INFORMATION WE MAY GATHER ABOUT YOU WHEN YOU VISIT THE SITES OR USE ANY OF OUR SERVICES, HOW WE MAY USE THAT INFORMATION, IN WHICH MANNER WE WILL DISCLOSE IT, AND HOW YOU CAN CORRECT AND/OR UPDATE THE INFORMATION. PLEASE NOTE THAT BY USING THE SERVICES OR VISITING THE SITES, YOU SIGNIFY YOUR AGREEMENT WITH THIS POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS POLICY, PLEASE DO NOT USE THE SERVICES OR REFRAIN FROM VISITING THE SITES.

Please note that the Policy applies only to BW's Services and Sites, but not to other Web sites to which we may link, or to third parties or advertisers on the Sites. Additionally, your use of the Services and/or the Sites is governed by all applicable laws, BW's Terms of Service or Terms of Use, as well as by any other published rules pertaining to either a particular Site or Service.

Targeted Advertising

BW believes that advertising on the Internet is more interesting to the user when it is relevant. Therefore, through the use of your non-personally identifiable information and technologies such as cookies (each described below), we and our business partners may deliver advertisements that are targeted towards your particular interests and your behavior on the Internet. This is sometimes called behavioral advertising.

Advertising may be delivered to you based upon the non-personally identifiable information you have provided to us (such as your interests and demographic data) and non-personally identifiable information we collect ourselves from you (such as the pages you have viewed on the Sites or articles you have accessed). For instance, if you expressed an interest in back pain or have been reading articles on the Sites about back pain, we may serve advertisements specifically to you regarding this topic. These targeted advertisements may appear on any number of Sites owned or controlled by BW that you visit, and may also appear on the Web sites of BW's business partners which are not owned or controlled by BW. If you do not want to receive such targeted advertisements, then follow the instructions below in the section titled "Managing Cookies."

The Information We Gather

BW may collect two types of information from visitors or users of the Sites or the Services: "personally identifiable information," such as your name and e-mail address and "aggregate" or "non-personally identifiable information", such as information about a user's use of the Sites (for example, how many users log on to Sites on a daily basis or view a particular article).

BW collects information from you at several different points on the Sites or through use of the Services, either through the use of technology such as cookies (explained below) or by asking you for specified information. Personally identifiable information is only collected by BW from you when you voluntarily provide it to us. This may occur when you voluntarily fill out a form or otherwise send information to BW. BW may require its subscribers and users to provide certain personal information if they wish to participate in various activities on the Sites (e.g., consummating transactions and entering into contests, drawings, or surveys). Non-personally identifiable information may be automatically collected from you in connection with your use of the Sites or Services.

Message Board and Chats

At times, BW may provide voluntary message boards, chat rooms, and other interactive forums on the Sites. Please be aware that BW makes no commitment to monitor these forums. Furthermore, any information which you may post to a forum, including your personally identifiable information, will be disclosed and available to all users of that forum, and is therefore no longer private. By using the forums, you agree that BW is not responsible for any information that you disclose or communicate online in such forums, and any disclosures you make are at your own risk. BW reserves the right to republish your postings (in whole or part), taken from the forums, anywhere on the Sites, or elsewhere on the Web in any format or any other medium, including print and radio, without prior notice or your express consent.

How We Use the Information That We Gather

BW uses the information collected, including personally identifiable information, for a variety of purposes. For example, we use your information to better understand your needs and provide you with better products and services. We may use your information to respond to your inquiries or requests; communicate with you; update you on products, services, and benefits; alert you to promotional offers; personalize the Sites for you; contact you for market research; or provide you with marketing information, newsletters, or other information we think would be of particular interest.

BW may also share your personally identifiable information and/or aggregate information with our affiliates, technical consultants, third party auditors, and other third parties who create or maintain the Sites, enhance their functionality, or provide associated services and/or deal with you in processing your orders and/or delivering content, samples, products, services, and gifts and prizes.

BW may also share your personally identifiable information (including, to the extent permitted by law, any demographic information you provide to us like ZIP code, age, gender) with third parties, so that such third parties can contact you regarding their products, services, offers, or information we think you will find valuable. These third parties may also use the information to generate aggregate reports and market research or for other purposes. Any information shared with third parties becomes subject to such third parties' privacy policies and terms of use. VH is not responsible for any subsequent usage made by such third parties of the information they have received from us. If you would rather not have us share this information with third parties, just notify us at 973-783-7009. Make sure you notify us for each account or e-mail address you have with us.

BW uses certain technologies, such as "cookies," to personalize and improve your online experience.

  • Cookies are alphanumeric identifiers that are transferred to your computer's hard drive. Cookies store information about your visit to the Sites or your use of the Services, thereby allowing you to access certain BW Site features not otherwise available. The information in the cookie is transmitted from your computer to BW, our agents, or to one of our third-party authorized service contractors and business partners. The information contained in these cookies makes it possible for us to know if you are presently logged onto a Site or using any of the Services, or whether you have done so in a prior visit. This technology also enables BW to instantly determine your access privileges while allowing you to navigate the Sites or use any of the Services without having to repeatedly log in.
  • Cookies from BW and/or one of our authorized service contractors or business partners are also used to collect standard information transmitted from your Web browser including, without limitation: your Internet protocol address, browser type, Web pages you visited with date and time, purchases you made on any of the Sites and the type of operating system on your computer. This information is used to help us understand and meet the ever-changing needs and interests of our visitors or subscribers.
  • BW may also use cookies to track your access to, and use of the forums on the Sites, as well as your responses to any of our online surveys.
  • BW does not control any cookies you may receive from an advertiser or other third party and these cookies are not subject to this Policy, although the advertiser may have their own policy.
  • BW also uses Web beacon technology to help track site usage. Web beacons (also called single pixel gifs or action tags) allow VH to track page viewing counts and pattern, which we use to focus and tailor future content development, measure the effectiveness of VH's own marketing campaigns, and assist with broadband capacity management for the Sites.
  • BW also employs Web beacons within the context of certain e-mails in order to determine the effectiveness and appeal of those mailings. These Web beacons "sense" and notify BWif and when you open the e-mail, if your e-mail program is capable of displaying HTML messages, and where you may navigate within these HTML messages.

BW may also use a third party ad network provider to help present advertisements on this Site. Third-party ad serving enables BW to target advertisements to you for products and services you might be interested in. These third party network advertisers, along with other advertisers and sponsors on the Sites, may use cookies, Web beacons, or similar technologies (and, in the case of cookies, access them on your computer if you choose to have cookies enabled in your browser) to serve you advertisements tailored to interests you have shown by browsing on this and other sites you have visited, to determine whether you have seen a particular advertisement before, and to avoid sending you duplicated advertisements. In doing so, the provider collects non-personally identifiable information such as your browser type, your operating system, Web pages visited, time of visits, content viewed, ads viewed, and other clickstream data. The use of third party cookies, Web beacons, and similar technologies by these ad network providers is governed by each third party's specific privacy policy, not this one. Please visit http://www.networkadvertising.org/optout_nonppii.asp to learn more about the information collection practices and "opt-out" procedures of third party ad networks we may use.

Please note that BW reserves the right to access and/or disclose personally identifiable information and aggregate information we gather, as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, the Sites' rules or policies, or the rights of third parties or to investigate any suspected conduct that BW deems improper.

Managing Cookies

You always have the option of setting your browser to warn you when a cookie is being accessed on your computer, to delete cookies that are currently on your computer or to decline cookies altogether. However, to take full advantage of the Sites, Services, and features offered by BW, your browser must accept cookies. The settings on your computer that allow you to accept or refuse cookies vary depending on the Web browser you are running. Please check the help tab of your browser for specifics on your software.

Children's Information

BW'spolicy is that it does not knowingly collect personally identifiable information from individuals under thirteen years of age. The Services or Sites are not directed or intended for children under thirteen years of age. If you are under thirteen years of age, you should not register to become a Subscriber or provide personally identifiable information on any of the Sites. If you are the parent or guardian of a child whom you believe has disclosed personally identifiable information to BW, please contact BW at 630/681-1040 so that we may delete and remove such child's information from our systems.

Disclosure of Personal Information in the Event of Merger or Sale of Assets

BW, its subsidiaries, or affiliates, could merge with or be acquired by another business entity, or all or substantially all of their respective assets could be acquired, or the assets of this Site could be acquired or transferred to another business entity. Should such a combination, acquisition, transaction, or transfer occur, BW reserves the right to transfer some or all of your personally identifiable information and other information to our successors in business and purchasers (in whole or in part) of this Site's assets.

Certain information or Services offered or provided through the Sites may, from time to time, be provided on or through other Web sites operated by or in conjunction with third parties ("Partners"). These Web sites and the features thereon may have the same "look and feel" as BW's Sites and/or Services. BW terms these Web sites "co-branded sites", and often times a Partner's logo or name may appear on the Web site, or the Partner's name may appear in the URL. Although BW will retain any personally identifiable information collected about you from one of these co-branded sites, such information may also be shared by BW with that Partner. A Partner's use of any information shared will be subject to the Partner's own privacy practices and policies.

Third Party Links

BW does not monitor, control, or endorse the information collection or privacy practices of any third parties including, without limitation, any Partner, advertiser, or other third party who may provide services throughout the Sites. On behalf of various sponsors, the Sites may provide sponsored links to third party Web sites or resources ("Linked Sites"). BW neither controls nor have we reviewed or approved the content that appears on such Linked Sites.

Even though certain information collected by such third parties might not identify you personally, we strongly encourage you to become familiar with their privacy practices, and to contact them if you have any questions about their respective privacy policies and practices.

You acknowledge and agree that BW is not responsible for the legality, accuracy, or inappropriate nature of any content, advertising, products, or other materials on or available from such Linked Sites. You further acknowledge and agree that BW shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, and services available on or through any such Linked Site.

Security

BW places a priority on the security of personally identifiable information, and we undertake reasonable security measures to protect the data that resides on our servers. BW also uses secure server software (SSL) to process all transactions that occur on the Sites. SSL encrypts all of your personal information transmitted over the Internet, including your credit card number, name, and address. However, no security system is impenetrable. BW cannot warrant or guaranty the security of its servers, nor can it guaranty that information supplied by Subscribers or other users will not be intercepted while being transmitted over the Internet.

Correction/Updating Personal Information - Opt-Out

If your personally identifiable information changes (such as your address or ZIP code), or if you no longer desire to use or access one of the Sites or Services, BW encourages you to correct, update, or remove the personal information that you provided. This can be done at the "Manage My Account" page on each of the Sites. Keep in mind, however, that even if you delete your account from BW's records, there will be residual information that will remain within BW's databases, access logs, and other records, which may or may not contain personally identifiable information. BW is not responsible for updating or removing any information contained in third party lists or databases.

How To Contact Us

Please relay any questions you may have pertaining to our above stated policies to our Customer Service Department at 630/681-1040.

Privacy Policy Changes

If BW makes changes to any of the terms or conditions of the Policy, this document will be revised so that you will always know what information we gather, how we might use that information, and to whom we will disclose it. We reserve the right to change, modify, add or remove portions of this Policy at any time and without notice, and any changes will become effective immediately upon being posted unless BW advises you otherwise. Your continued use of the Services and/or the Sites after this Policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of the Policy, as amended. We encourage you to bookmark this Web page and review this Policy regularly.

Effective date: May 1, 2012

Last updated: October 8, 2013